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Party Through the Decades

C. 1960 - Now
Jose Cuervo invites you to discover the iconic party scenes from the 1960s to today that have defined and redefined the way we party.

Paired with a playlist and cocktail recipe, join us on a party through the decades to see when legendary people and places came together to change the way we celebrate.
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1960s

When Detroit gave America soul

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In the 1960s, Detroit's Motown was taking over. Irresistibly upbeat and fun, the music was undeniable. Songs uniquely rooted in the African-American experience swept through the segregated country. The label produced over 100 hit singles, introducing acts like Stevie Wonder, The Supremes and The Temptations to the airwaves.  Read More

Motown Margarita
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1970s

Going on Tour

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In 1972, The Rolling Stones arrived stateside to play an unprecedented sold out 48-show tour. Today, this party across the nation is considered an essential pillar of rock n' roll history and a testament to the fact that the greatest parties of the 1970's were on the road. Read More

Tequila Sunrise
Cuervo presents The Rolling Stones Tour Pick
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1980s

NYC Creates the Modern Club

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In the 80's, New York City club culture was evolving. People were leaving the glitz and glamour of uptown's Studio 54 and heading to a downtown parking garage-turned-club. The Paradise Garage, helmed by DJ Larry Levan, was a place for people less concerned with being seen and more with dancing into the morning. Read More

Paradise Long Island Iced Tea
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1990s

Genres Intersect in the LBC

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In the 1990s, Long Beach, CA was one of the most diverse places in the country and partied hard. They had beach bonfires, house shows and cookouts. Punks, dancers and rappers could rub shoulders at venues and this crossover sparked some of the boldest music and styles of the decade.  Read More

Tequila Matador
Jeff King Interview
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2000s

Hyphy Redefines the Dance Floor

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Decades after hippies and rock stars shook San Francisco, the Hyphy movement emerged to put Oakland and the East Bay on the map. Seen as a cousin to Atlanta's Crunk, Hyphy, meaning hyperactive, was all about fun. With impromptu sidewalk parties, high-energy dancing and a dictionary of slang, the movement was something completely unique. Read More

Cuervo Juice
Dancing in the Rain
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2010s

Breaking the Internet

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With the spread of Internet access, viral sensations are coming from every corner of the globe. We've shifted from desktops to laptops to mobile phones and this new unprecedented accessibility means we're redefining what it means to party everyday. Read More

Paloma
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